Battery links

12 volt batteries

AA batteries

AAA batteries

Camcorder batteries

Camera batteries

Duracell batteries

Laptop batteries

Lithium batteries

Mobile phone batteries

Motorcycle batteries

Rechargeable batteries

Watch batteries

Duracell batteries

One of the most easily recognised brands in the world, Duracell batteries are also one of the most popular.

Their range of batteries covers almost all types, including:

• AA batteries.
• AAA batteries.
• 9 volt batteries.
• 12 volt batteries.
• Watch batteries.

It is not just the rabbit mascot that has made Duracell batteries so popular. Batteries with the distinctive "copper top" are marketed as being longer lasting, while the Duracell Ultra range are designed for items such as digital cameras.

This is because they can cope with the higher power demands that are put on digital camera batteries.

Duracell batteries are probably the best selling brand of batteries in the UK. This looks set to continue, as research continues and the Duracell range expands.

Duracell's competitors

While Duracell is one of the biggest battery manufacturers in the world, there are many competitors. Some alternatives to Duracell include:

• Eveready batteries.
• Energizer batteries.
• Hybrio batteries.
• Sanyo batteries.
• Panasonic batteries.

Each battery manufacturer has their own advantages in terms of value for money, service life and product range. You should pick the battery producer that is right for you.

Something that should be remembered, no matter which manufacturer you use, is that batteries have to be stored and used correctly if you want to get the most from them.

The Duracell bunny

The Duracell battery bunny is one of the most successful advertising mascots of all time, and has been around since 1973.

In the initial adverts, it was shown that a toy bunny powered by Duracell alkaline batteries could work longer than one with ordinary zinc carbon batteries. Over the years, the Duracell bunny has developed its own distinctive personality, and has enjoyed sports ranging from football to kayaking.

The Duracell bunny is clearly one of the biggest advertising icons of the 20th century.

The future of Duracell batteries

With a wide range of products and constant research into Duracell batteries, it seems they are likely to stay at the top of table for battery producers.

For example, the new Duracell Ultra is said to be the best Duracell alkaline battery yet developed, designed to last longer than its rivals in any device.